SUZANNA

In addition to technical innovations in the fields of the energy transition, there is considerable potential for climate action in the economical and thoughtful use of energy, raw materials and resources. The efficiency factor, that is, technological progress, is joined by the sufficiency factor, which focuses on lifestyles.

This is where the SUZANNA project comes in, departing from the observation that the social perception of sufficiency has changed in the recent past. Many are beginning to discover the positive sides of this concept: restrained and quality-conscious consumption, smaller but attractively and intelligently designed living environments, sharing instead of owning – this “light luggage”, as so fittingly put by the band Silbermond, gives shape to sustainable lifestyles.

SUZANNA deploys an analysis based on social sciences to establish how people feel about these ideas, and uses the results of that analysis to develop supply models for the energy industry and find the narratives of a positive sufficiency culture.